When "News" is Not News (It happens more often than you might think)

The BIG HEADLINE today is a good example of why today's so-called "journalism" is more about gaining audience share rather than good solid reporting.

That headline has to do with Getty Images announcing via PRNewswire "Getty Images unveils innovative embed feature for sharing of tens of millions of images... New embedded viewer will provide easy, legal access to Getty Images' imagery for non-commercial use."

That move is simply a marketing mechanism to get more exposure for their business of selling images. Note "non-commercial" at the end of the news releases headline. It's just a barter deal. Getty is simply extending their website to a potentially infinite audience. There are a lot of technical implications, including probable higher ranking in Google search results among many other benefits for Getty's business.

Check out this from the press release; "This is the latest in a series of moves by Getty Images to harness technology and social media to drive broader exposure and usage of its content." There it is in black and white.

Now take a look at a screaming headline on an article "Getty Images makes 35 million images free in fight against copyright infringement... Getty Images has single-handedly redefined the entire photography market with the launch of a new embedding feature that will make more than 35 million images freely available to anyone for non-commercial usage.

Much of today's journalism relies on company handouts, especially when its a big name company. IMHO much too much that is passed off as "News." One of the few remaining News organizations is the Associated Press. To get a comprehensive idea of their News Values and Principles visit their web page.

I very often hear from people about what they claim is news. Unfortunately, the Internet enables anyone to post anything. That doesn't mean it isn't a superb research and information system. It is but people must question what they see and hear anywhere or anytime they see or hear it.

I won't bore you with how to evaluate Internet information. I have created a video (Fact, Fiction or Outright Lies; Evaluating Internet Information) about it if you're really interested in the subject.

Suffice to say thinking through the implications and real meaning of information and most importantly determine the original source of the information is part of the evaluation process.

PS I guess I'm giving them free publicity too.